What does “deadstock” mean? New old stock or deadstock means the product has never been worn, sold or bought, and often still has the original tag and packaging. Opticianado owner and curator, Jordan Paul, travels the world looking for closing Optical shops and factories for never worn vintage eyewear. Jordan has an overwhelming amount of frames in his inventory, and we gradually introduce dozens of new vintage frames to our shelves weekly.
Here are a few of our new vintage cateyes hitting the shelves this week.