This History of Eyewear thing might become a recurring thing…
l.a. Eyeworks, have you heard of it?
Conceived in Los Angeles in the late 1970’s by two high-school friends working in the optical industry, was a brand full of outlandish design and creativity. They started with a small shop on Melrose, and have expanded across borders becoming an internationally recognized brand – attracting the likes of Elton John, Jodie Foster, and even a five-year-old Drew Barrymore.
Why their history is important – well, in my opinion they helped revolutionize eyewear by taking chances with colour and shapes. They were at the forefront of this early 80’s eyewear renaissance, alongside Alain Mikli and Larry Leight of Oliver Peoples. The brand was known for pushing the envelope in fashion and tapping into the edgy celebrity style of the time. As well as their highly publicized photography of Andy Warhol, Pee Wee Herman, John Waters and many many more by Greg Gorman. (We have the official book ‘Framed’ of Gorman’s work for l.a. Eyeworks in the shop if that interests you)
Today, they continue to use boisterous acetate colour combinations to uphold the standard they set for themselves.
So now that I’ve piqued your interest in the brand, visit their far out website, or come see the collection in shop.